PRACTICE ECG·BOOK HEALTH·REPORT 01
How healthy is your book?
Read your practice against verified Australian benchmark data. Honest, specific, slightly uncomfortable.
Three numbers, sixty seconds. Enter your book below and see exactly where it sits.
Your numbers — what your book looks like today.
Replace the example values below with yours.
annualised ongoing fees you hold today
$
households on your ongoing service
number of authorised advisers in the practice
01 · HERO FINDING
REVENUE PER CLIENT
HUGE UPSIDE
Recurring revenue divided by active clients — the truest single measure of book quality. Independent of scale, AUM, or how busy the year has been.
$3,960 / client
$400,000 recurring ÷ 101 active clients
CRITICAL
HUGE UPSIDE
SIGNIFICANT
MODEST
ELITE
$3K
$5K
$8K
$12K
A good start, with room to lift.
Your business model works. The unit economics are sound. The fees are underbuilt for the work you're delivering.
The median Australian adviser sits at $4,668 per client.
The top quartile charges $7,700+.
Source: Adviser Ratings 2025 · Investment Trends 2024
The top quartile charges $7,700+.
Source: Adviser Ratings 2025 · Investment Trends 2024
THE LEVER
A structured fee review starting with your bottom 30% of clients closes most of the gap. Some will leave. The right ones will pay more.
02
SERVICE LOAD
NATIONAL AVERAGE
101 clients / adviser
national average: 101 clients per adviser (Adviser Ratings 2025)
Australian advisers deliberately shed 36 clients on average in 2024 — driven by fee hikes, not departures. The strongest books are getting smaller, not larger.
03
FUA PER CLIENT (IMPLIED)
BELOW BENCHMARK
$466K implied per client
national average: $758K per client (Adviser Ratings 2025)
At a typical 0.85% yield, the average Australian client implies ~$6,400 in recurring revenue. The question is whether your fee structure is the lever, or your client cohort is.
PRACTICE ECG·THE WORK STARTS HERE
Want the real picture?
The Quick Read shows you where you sit. The work is closing the gap — structured fee review, proposition redesign, the bottom-tier triage. That's the Pilgrim Advisory engagement.
- A structured read of your full book against Australian benchmark data
- The lever specific to your band, not generic advice
- An honest conversation about what's holding the practice back
- Concrete next steps mapped to your position